Navigating Unprecedented Challenges: The Grand Hotel des Bains Kempinski St. Moritz’s Response to the COVID-19 Pandemic
Olga Novitskaya PhD in Economics and Social Sciences, Founder and Managing Director of Swiss consulting company URPEAK, Affiliate Member and Tourism Management Expert of UNWTO (Switzerland) ORCID: 0000-0001-9057-1795 Abstract: This case study explores the strategic response of the Grand Hotel des Bains Kempinski St. Moritz, a renowned five-star luxury hotel in the Swiss Alps, to …